Crafting Flourish's Visual Identity

Working in tandem with a team of medical students and backend developers, I undertook the task of transforming their vision into visually captivating design for Flourish, a nonprofit organization that is currently in the process of being established. The organization's objective is to narrow the gender gap in healthcare resources in Franklin County. Right from the project's inception, I played a pivotal role in crafting the team's branding. My responsibilities ranged from creating an exclusive logo to picking a color palette and typography that aptly conveyed their message.